During a period of 2 months, in which 5 ideation workshops will be facilitated for all subscribed members of the Ecosystem, the participants will validate use case problem statements and ideas. They will end these 2 months with a first set of validated hypothesizes and a first validation of a feasible business model of these use cases.
Date: March 14, March 26, April 3, April 25, May 9 from 9am to 5pm
Participants: all Gigawatt members
The workshop days will be active “learn by doing” days, where all the members of the confirmed GigaWatt participant parties are expected to participate. Each day is a mix of plenary explanation of the steps and sub-group work moments with the facilitators and the service partners present that day.
The design sprint process of Co.Station is a mix of Ideo human-centered Design Thinking methodology and the Osterwalder Business Model Canvas iteration to validate the viability of the business model. During these 5 days, a mix of service partners experts will be present at the workshop location.
Between each ideation day, a “team task” will be given to all participants. It’s free to all of them how much time they can dedicate to the task in between two days of workshop. It will of course impact the progress booked for each project.
Day 1, March 14: Kick-off workshop: user-need-insight and problem statement
- Map on the wall the proposed use case workgroups and invite participants to join the groups
- Team members kick-off presentation, get to know each other (“I am…” template)
- Understand per use case:
- User, need and insights: persona definition
- Design the customer journey in a specific situation
- First draft of the problem statement “How might we…”
- Receive the briefing for the field research work: worksheet, tips, roles of each team member, …
- At the end of Day 1: People have to confirm to stay in each sub group or change. A time of reshuffle of the groups will be foreseen in the day planning
Between day 1 and day 2: Problem statement validation to real potential consumers/persona’s. Listing of interviews done during this task are needed for Day 2, and the “persona” should be a real tested “persona”
Day 2, March 26: Validate the problem statement, ideate and create first prototype
- Debrief the “problem statement” validation after the field research and interviews done between Day 1 and Day 2
- Reframe your “how might we” if needed
- Start Ideation: first individually, then in sub-teams (the typical post-it moment, with an exercise of the “creative desert”)
- Cluster and Map the ideas on the ideation pyramid:
- and impossible
- Have a first description of the clear value proposition of the solution
- Start “prototype” with designers/makers:
- First a storyboard
- Then build: This may require building some simple physical objects or tools, sketching out some rough digital mock- ups, redesigning an environment to better support new behaviors, or perhaps role playing the service experience.
- This track is for groups where the initial proposed use case is a real answer to the problem statement
- Write down the clear value proposition
- Start first prototype with the designers/makers that will be present in order to test with potential customers between Day 2 and Day 3
Between day 2 and day 3: Test the value proposition and get feedback on the prototype
Day 3, April 3: Take the crash test and adapt where needed + start the Business Model Canvas.
- Integrate with the feedback of the customer on the value proposition (Track 1) and on the prototype (Track 2)
- Make the final Idea/Concept page: adding the pain relievers and gain creators
- Crash test: with challengers/ experts
- Integrate the feedback from the challengers and detail the final value proposition of the solution
- Full afternoon: Introduction on the 9 building blocks of the Business Model Canvas + in sub group work time with the support of the experts and service partners.
Between day 3 and day 4: Use the “progress board” BMC to validate all the hypothesis
Day 4, April 26: Validate 1 – iterate on the BMC and prototype
- Start session with iMec-iStart (Sven De Cleyn on financing 1h)
- Crash test: All sub groups present their BMC inlucing the validation of the hypothesis done between Day 3 and 4 to the experts and service partners present
- Parallel in each sub-group:
- Adapt the Business Model Canvas including the feedback of the validation of the hypothesis done during day 3 and 4 and the challengers + Finalize the Cost and revenue structure
- Continue to work on the prototype
- Share the iteration of the BMC of Day 4 to the Expert Committee
- Introduction to the “art of the pitch”: examples of do’s and don’t + share pitch template
Between day 4 and day 5: Include the comments of the Expert Board in the BMC and start working on the pitch if wanted and continue working on the prototype
May 9: Validate 2 – final BMC, prototype and pitch session
- Share with the experts/challengers the final BMC (1to1 session) using the Pitch Deck format
- Continue to work on the prototype to use in case of demo during the final Pitch
- Work time on the final pitch
- Present use case pitch in front the IO.Energy Ecosystem Steering Committee and the Expert Board.
- CoStation Innovation Scoring card can be used
- No “winner/loser” jury moment!!
- Closing drink